The medium of television revolutionized the delivery of entertainment, opinions and news. It was the first step towards bringing the world into people's homes, albeit in black and white to begin with. My generation will remember the Sunday evening Hindi movie or the Friday night Chhaya Geet. They may remember Sarita Sethi's crisp delivery of the 9 o'clock Hindi news or the dulcet eyes of Luku Sanyal delivering the 10 o'clock one in English. Sabira Merchant's What's the Good Word was perhaps India's first game show. And no Parsi worth their Dhansak would miss Adi Marzban's rollicking variety entertainment show - Avo Mari Sathe (Come Along With Me.)

Television brought a sense of immediacy to news and created an entirely new dimension for spreading information. While the Internet has changed some paradigms and will continue to do so, the 40 year old television re-invents itself continuously to be the pride of place in most living rooms.

While corporates explore new ways of internal communications, very few corporates (none so far in India) have used the potency of television to their advantage. MMTV is our very own Internal television, which if used effectively can ease the challenges of integrating our rapidly expanding organisation. Smart programming can unite the vast diversity that exists in the Mahindra Group today - both geographical and cultural. Interviews, story boards and features can transfer Mahindra values from companies that have been part of our Group historically to younger ones.

While we explore different technologies to bring TV programming to all the units in our organization and set up an in-house MMTV Studio, we are open to ideas on content. I have been the first reporter on MMTV (I wonder if anyone will remember me as fondly as I remember Luku and Adi.) but we need more reporters to captures news, views and stories "breaking" in the various companies that belong to our organisation. Breaking News, News you can Use; but NO Saas Bahu blues, mind you!