What's in a name, you may ask? Plenty, if you're a car!

Mahindra & Mahindra has just pulled the covers off its latest project - Ingenio - to reveal the brand name for its much anticipated new car which is all set to hit the roads by year end.

Here's a bit of trivia on how some of the giants of the auto world got their famous monikers.

Mahindra XYLO was chosen after extensive research as it is a perfect fit with the new car's attributes. It's trendy and contemporary, implies luxury, high fashion and technology and has connotations of Space, planets and the future. Mahindra XYLO will soon take its place amongst its older siblings, the iconic Scorpio and Bolero utility vehicles.

For more information on the latest offering from the Mahindra stable, watch this space!