What's in a name, you may ask? Plenty, if you're a car!
Mahindra & Mahindra has just pulled the covers off its latest project - Ingenio - to reveal the brand name for its much anticipated new car which is all set to hit the roads by year end.
Here's a bit of trivia on how some of the giants of the auto world got their famous monikers.
Mahindra XYLO was chosen after extensive research as it is a perfect fit with the new car's attributes. It's trendy and contemporary, implies luxury, high fashion and technology and has connotations of Space, planets and the future. Mahindra XYLO will soon take its place amongst its older siblings, the iconic Scorpio and Bolero utility vehicles.
For more information on the latest offering from the Mahindra stable, watch this space!
Wonder if there's going to b a hybrid fuel variant of the Xylo coming up in the near future?
I am personally really looking forward to Xylo. Booked my test drive today. All the best. Hope its a huge success.
Hi Dipendra,
Glad to know you're looking forward to the new Mahindra XYLO. Please do check out our pre-launch website www.mahindraxylo.co.in as well.
Thanks & regards,
Blog Admin
Is Mahindra planning a smaller/lighter version of the Scorpio with the MEagle engine?
From first launching Xylo looks gr8. but obviously is it a sedan not an utility vehicle? pricing? booking starts - ? how and why is it designed differently from scorpio and bolero jeeps, and logan car, whats the strategy, whats nxt?