Mahindra Universe

July 2008 Archives

Alfa CNG

Sustainability is the new buzzword today as companies actively seek to reduce their carbon footprint and invest in creating eco-friendly products and solutions. As eco-strategy expert, Andrew Winston, puts it, 'a green wave is sweeping the business world' as organizations increasingly realize the importance of going green.

Sustainability and sustainable issues have traditionally been viewed as an extension of a company's CSR programme. However, this perception is undergoing a distinct change today as companies realize that sustainability can lead to wealth creation.

According to Andrew, who has incidentally co-authored a book on this topic with Dan Esty of Yale University titled 'Green to Gold', the best companies are innovatively focusing on sustainability to create value in four fundamental ways - It can help drive new revenues, enhance brand value, cut costs through eco-efficiency measures and reduce risks related to changing consumer tastes and regulations.

Ecomagination

GE has already shown the way with its innovative venture, Ecomagination which illustrates its commitment to develop products and solutions that address environmental challenges and generate profitable growth. Ecomagination focuses on key areas of the company's business including energy, technology, manufacturing and transportation.

Products developed under the Ecomagination brand include locomotives for use on China's mainline rail system which reduce emissions and are more fuel efficient than other locomotives, LED traffic and road signals which result in significant energy savings and require lower maintenance and innovative wind turbines.

Ecomagination products have resulted in substantial revenues running into billions of dollars for GE, making it one of the company's most successful initiatives. This is a clear example of how sustainability can help create profits for stakeholders.

Closer to home as well, there are several companies which have taken the initiative to both reduce their carbon footprint and harness the power of sustainable solutions for the greater common good. Mahindra, for instance, has launched several eco-friendly products such as India's first bio-diesel tractor, the Alfa CNG, which is a dynamic three wheeler cargo carrier and the Bijlee, the first-of-its-kind electric three wheeler in India. Most recently, M&M launched the environment friendly Bolero Pik-Up CNG, the first CNG model to be launched in the large Pickup category which offers savings of up to 40% on costs as compared to a comparable diesel vehicle.

So how can companies make sustainability work to their advantage?

Andrew Winston suggests three initial steps:

  • Companies must first understand how their business impacts the environment across the value chain. Do suppliers, for instance, follow environment-friendly practices?
  • Organizations also need to know what others think of their environmental performance. This would include perceptions held by employees, customers and perhaps even NGOs.
  • Last but not the least, businesses must take stock of their core competencies when it comes to creating environment-friendly and energy-efficient products and actively work towards developing the same.
Ultimately, a keen focus on sustainability can only benefit companies as it would not only help them reduce their carbon footprint but also keep stakeholders happy and attract the best talent.

 

The Mahindra Great Escape is a non-competitive, off-road rally which is meant to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac. The annual Great Escape held in Rajasthan is eagerly anticipated by off-roading enthusiasts across the country who look forward to driving their Mahindra vehicles on a challenging route across the desert. A route which tests the mettle of both man and machine.

Join Claire and David, our off-roaders from Australia, as they take on the sand dunes, rocky patches, steep inclines and sheer drops of the Great Thar Desert in their Mahindra Scorpio, at the 41st Annual Great Escape.

 

 

Take it to the basket

| Comments (1) | TrackBacks (0) | | Print Page

 

inthebasket.JPG

 

I think this poster says it all.

Is it that difficult??

Forget the Government or the environment NGOs – They are all doing whatever it takes to spread awareness and literally Clean up! (I shall give my views on that campaign some other time).

Just ask yourself this:

In the tons of litter found on the road, does that one wrapper on the road, belong to me?
Is that one cigarette butt mine?

 
Littering is an involuntary habit for most of us. You can in fact, say that it’s like going to the gym for that one more day, or more aptly, its like you trying to stop biting your nails – but you somehow never realize how you got those abnormal blunt looking nails!

None of us WANT this city to be a garbage dump. No way.
But we need to unlearn, and hurl out the habit – of littering our streets.
And this change is going to be tough and a conscious one (It definitely was for me)

Excuse me for this gyan, but I believe there are 2 broad steps to this one:



Step One: STOP LITTERING YOURSELF!

Get a grip on yourself, be it a chocolate wrapper, no matter how small, a bus ticket, an expired movie stub, nothing goes down the road. If you don’t find a Bin, shove those in your pockets, handbags, or purses.


Step Two: IT IS OKAY TO TELL OTHERS TO STOP LITTERING

This is even tougher, but you don’t mind doing it if you have mastered step one!


The Mahindra Way

mahindravolunteers2.jpg

Our Employee Volunteers at various Mahindra Tractor and Auto plants and at our Club Mahindra offices in rustic areas often do exactly this - several clean up drives, waste management workshops, anti-plastic drives etc around their localities - and here lies the importance – of just TELLING people and making them conscious about their own habit.

My escapades in the Mumbai locals have taught me two ways to do this: Sounds simple, but it requires guts.

a)    Request at first – This works with the mellow-looking ones
“Excuse me, could you please not throw this on the ground? Please use the dustbin”

You may get 2 broad types of reactions to the above:

•    An embarrassed apologetic ‘sorry!’ (your purpose is served, congratulations!)
•    You get an angry look, or… an even more angry retort .. slander .. Or even an outright tirade.

In any case, NEVER lose your cool.

b)    The last and in some cases the best option is the non-violent method –
SOMETHING YOU MUST DO IN FRONT OF THE ONE WHO IS LITTERING –
SOMETHING THAT WILL SURELY EMBARRASS HIM/HER –
& something that they will never forget

Wear your best smile and Take it to the Basket yourself!  :)

So finally the unthinkable has happened. Tata Motors has acquired Jaguar Land Rover and one of the strongest symbols of British supremacy is now owned by a former colony. Reverse imperialism? Jokes apart, this is really a very welcome development, not because of jingoistic reasons, but simply because it shows that India is finally a global player, able to match steps with the best of them. Of course, this is not the first time this has happened (think Corus, Stokes Forging, Tetley Tea), but somehow, maybe due to the aura of the brand involved (Jaguar/Land Rover), the impact seems to be stronger. This will also go a long way in emboldening others, who will now go forth and grab whatever there is on offer, the logic being 'if Tata can do it, why not us?’
 

image002.jpg

These takeovers also drive home a point - if you think you are the best (or can be the best) in a given field, then you should look at players who are better than you, rather than gunning for the smaller fish in the pond. That way, your trajectory will always point north. Also, this way a company gets the latest technologies, which help in giving better value to customers and, of course, to shareholders. Some naysayers would point out that the brand is in its sunset years and not worth the price, but what one needs to remember is that the advantage is not in just absolute terms, but goes much beyond that. Sure, some of these takeovers have not been successful (both Ford and BMW have been owners of JLR in part or full), but this has never reflected badly on the company taking over.

 

I hope we see many more such takeovers, which will keep the flag of India Inc. flying high.

Do keep the feedback rolling in about what you think.

Note: Jaguar was initially named 'Swallow Sidecar Company' and they were in the business of refurbishing and overhauling motorcycles and sidecars of other makes. From there, they moved to developing their own automotive engine and coaches (car bodies)

Travelogue: The Serbian Culture of Business

| Comments (6) | TrackBacks (0) | | Print Page

A once beautiful country, Yugoslavia, is now six beautiful countries viz. Serbia & Montenegro, Macedonia, Croatia, Slovenia, Kosovo and Bosnia ... each of these countries has a distinct flavor of its own and things to see and do and eat... yes, food is a very important part of everyday life here.

Dining out in Serbia

If you have come to Serbia for business, which there is immense possibilities for, be prepared to go through the first half of the day with a feeling of not having achieved much. Serbs are by nature very patient people who like to take life at an easy pace. They cannot be coaxed or cajoled into doing anything in a hurry, including talking. Every small point, each non-issue, gets discussed at length. No decision is arrived at without endless deliberation. That is, till lunchtime. Come 2 p.m. and the entire group will unanimously agree that lunch should be taken. The choice of restaurant can be any of the floating cafes on either of the two rivers, Sava and Danube (pronounced Dunav). Belgrade, the capital of Serbia, is situated on the banks of these rivers, which provide a picturesque setting for many of these fine-dining joints. Serbs like to go for lunch in a group - the more, the merrier!

Novisad fair.jpg
Jaspinder Kang (second from right) at the Mahindra Stall at the Novi Sad fair in Serbia.

Once there, you see the Serbs come into action. Immediately, a round of Rakje (pronounced Rakia) will be ordered. It is just what is needed in this very cold, wet place (the normal temperature is sub 10 degrees, but can go as low as -15 in the peak winter months of Dec -Jan. The wind chill factor is something else to reckon with and you can feel it cut right to the bone!). Everyone will place their orders at the same time and the waiters seem to be used to this kind of pandemonium as in a flash the table will be full of all kinds of starters - mostly cheese, salads and cold cuts. Don't be surprised if there are 7-8 different kind of cheese as, I am told, there are over 25 varieties available here!

As the food begins to disappear, the business starts to emerge. All that one has missed in the morning is caught up with. Point by point, the agenda gets covered and decisions get taken. Just as you are getting warmed up (thanks to the Rakje and the intense discussion) the waiter again appears. It is time for the soup, which can be a thick fish broth or clear red-meat soup - both equally delicious. All this while, the Rakje glass, a beautiful crystal the size of your little finger, will keep getting refilled.

Most interesting is the choice of main course. Being on the river mandates that it be fish, and there is a huge variety to choose from - a 6-inch crispy fried type to a 3 foot + monster which is first brought raw on a platter, for your approval. A large variety of wines, from Chablis to Pinot Noir, accompany the main course and bottle after bottle is consumed with ease. The meal would not be complete without the absolutely delicious desserts - excellent cakes and pies followed by strong Turkish coffee. A typical lunch here can start at 3pm and go on till after 7pm ... 4 hours of gastronomical delight!

For the weak hearted Indian there is a sole Indian restaurant, called India Palace (what else?). The chef is an Indian, but the spices are not. So it turns out to be a tame affair of kebabs, curries and daal. Not so much for the connoisseur of Indian cooking, but more for the home-sick travelers or strict vegetarians.

Plenty to see and do

The country has a lot to offer for lovers of natural beauty. The northern part of Serbia is flat as a pancake. This region, Vojvodina, is the agricultural hub. As one travels south, the landscape completely transforms and the plains give way to very grand mountains. There are pretty brooks that come down the mountains and run parallel to the road as one drives from Serbia into Macedonia. Here you can see one of the three very large lakes (Ohrid, Prespa & Dojran) that are scenic and abundant with various types of fish - a must for the avid angler. Also a must see is the grape producing region of Kavadarci, famous for their 'yellow' brandy that is identified with this area. The capital, Skopje (pronounced Skopiye), is situated on the banks of river Vardar (which is Turkish for 'white river'). The riverside is dotted with numerous cafes. Evenings bring out young couples who sit on benches or wrought iron chairs in these cafes, having their wine or coffee and enjoying the beauty.

Montenegro, to the Southwest of Serbia, is on the coast of the Adriatic Sea. Coastal towns like Ulsinj and Petrovac are full of hotels on the beach side. These hotels are certainly on the higher side and one has to be prepared, not only for the high room rates, but also for the acute shortage of water that this region faces. The unique feature of Montenegro is that one can go from the sea on to mountains in a 20-minute drive! And these are mountains that get more than two feet of snow in peak winters!

Going around Belgrade one sees signs of a city once rich in culture but gone to decay due to the past decade of turmoil and sanctions. There are churches (both orthodox and catholic) that are an architect's dream. There are many museums and art galleries with enough paintings and sculptures to keep one occupied for an entire day. Almost all taxi drivers point to two buildings - one, the bombed Army HQ and the other the bombed Police HQ. The buildings are both as they were the day after they got bombed. Some taxi drivers will tell you that they have not been repaired as their country has no money, while others will say it is to serve as a reminder of the troubled past and the lessons that we need to take from those times!

Shop till you drop!

Those with an urge for shopping will also not be disappointed. Serbia is an amazing place for buying glass stuff - from cut glass for everyday use to exquisite crystal. There are wine glasses, dinner sets, vases and decoration pieces, which take your breath away but are really low priced (one can pick a set of 6 whiskey glasses or champagne flutes for Rs.600!). Clothes are good too and do not cost the earth. Serbs are extremely fond of good footwear and one can see the latest Italian designs on display in numerous shoe stores in the cities. These, however, are not inexpensive and a good pair could cost as much as Euro 250 (Rs.15000/-)!!

Now that the Govt. has decided to go for major reforms, the state machinery is geared to privatization of various businesses (the hotel that we were staying in is up for grabs!). There is little doubt that, just like Germany, these countries too will come out stronger and regain their lost glory.

National Pride

Speaking of business, doing business in Serbia is an experience in itself. The notion of communism and of nationalism is felt in every -- step taken. The people here are die-hard fans of any national product or 'Domaci Product' as they say in the local language; even an advertisement of a local Beer company says 'My Country My Beer'.

Mahindra, after enormous efforts, has been able to establish a stable business network in this part and is steadily working towards establishing a sound brand image. Mahindra products are well respected and perceived as quality products from a reliable company. When one hears farmers say 'Dobro Product' - a very good product - there is a feeling of having achieved something ---- and then one will hear them say "Dobro Dosli i Serbia" - Welcome to Serbia - True; Mahindra is now very much welcome in Serbia.

In a nutshell, there is enough on offer here - from business, to shopping, to food, to culture, to sea, to mountains or maybe just a laid back holiday to unwind!

Innovation 1.1

| Comments (1) | TrackBacks (0) | | Print Page

Ennui

It's 3 am. I have a presentation tomorrow morning and I still have a mammoth job to finish. In the midst of thinking about how much work is left, I have already reached that stage of exhaustion where one can't even sleep. And suddenly out of sheer laziness I start to think of an 'innovative' way to wiggle my way out of the work I haven't done.

My MBA nurtured this streak in me - the quality of being able to save my skin. I call it innovation. I have somehow come to believe that a lot of innovation stems from downright laziness. Research, rationale, pragmatism - basically all that society has conditioned us lesser mortals to inculcate in ourselves- just clogs our minds, limits our perspective and forces us to think within a certain parameter. We are taught to think in a specific way and this is force fed into our system bit by bit.
 
On the other hand, ideas that stem from utter desperation to just save your posterior, somehow, turn out to be truly ingenious. In college too, uncannily, the best presentations, reports, projects etc. that I made, were the ones that were completed in the nick of time. By divine grace everything came together at the last minute, with me spitting out brilliant, original, out-of-the-box ideas.

I think I just end up spending a lot of time planning each and every activity and I do not plan enough time to actually do it- so then again here I am sitting down one fine day...night...early morning...when my boss has lost all hope of me being able to come up with a below the line marketing campaign and then...a flash of lightning later (more a flicker of a tube light later but I like to be melodramatic!) I have a campaign that I can be proud of. 

Moral of the story: Adrenaline rushes...pressures...deadlines...laziness... - true innovation germinates from these.